Vera bradley jet set go11/3/2022 Princess Leia is highlighted across the collection and for good reason she’s an inspiration, Hasselbach and Kovac agree. While some of the Star Wars imagery might be subtle, it’s impossible not to notice everyone’s favorite princess in the pattern. Kat was incredibly thoughtful and did an excellent job of maintaining the right level of emotion and excitement across each of the prints in the collection.” Just look at those tiny Y-wings! “I was especially enamored by the medallions in the ReActive print that cleverly incorporated several details from the films,” Hasselbach says, “almost like a kaleidoscope. The closer you examine each pattern in this Vera Bradley collection, the more delightful details you’ll discover. Iconic symbols like the Rebel Alliance insignia and lightsaber hilts are seamlessly incorporated into the designs. Using gray hues helped me capture the idea of both the exterior and interiors of the ships and let the bright colors really pop and feel like they have the glow of a lightsaber.” “First, the bright saturated colors of the lightsabers, and second, the rich range of gray metallic hues of the ships. “When thinking of the original Star Wars trilogy in terms of color, there are two sets of things that come to mind,” Kovac says. Not only do beloved and classic characters play a prominent role in the patterns, but everything else - from colors to imagery - were inspired by the original films. “I wanted to give the longtime Star Wars diehards something that they would love because of all the extra details that tie back to the original Star Wars trilogy,” adds Kovac, print design and technology manager, “but also give the new or casual fans something to inspire them.”īoth Kovac and Hasselbach started their journeys as Star Wars fans with the original trilogy this collaboration with Lucasfilm focuses on those first three movies. “We paid very close attention to maintaining authentic Star Wars details,” says Hasselbach, VP of design at Vera Bradley, “depicting characters and the colors attached to them as accurately as possible, while balancing the color placements throughout the print to ensure the handbags and accessories are joyful and wearable.” Today, is excited to reveal your first look at this trio of exclusive new patterns! And, to celebrate the collection, we recently sat down with Vera Bradley designers Kat Kovac and Kerry Hasselbach to discuss the brand’s Star Wars collaboration, including designing for a broad audience, how colors come into play in their patterns, and why Princess-turned-General Leia Organa is the character who they both find most inspirational.Īlthough Vera Bradley bags have historically been favored among women, the design team kept men, women, and fans who have seen the films one or 1,000 times all in mind as the Star Wars collaboration came to life. The eye-catching patterns do the Imperial March across totes, sling bags, blankets, drink tumblers, and so much more in one whimsical collection. In the Star Wars | Vera Bradley collection, colors bloom across gray cotton fabric in the forms of flowers and medallions that incorporate your favorite Star Wars characters and symbols. Add iconic Star Wars imagery into the mix, and you have a brand-new Vera Bradley collection that’s a must-have for May the 4th. A bag from Vera Bradley is instantly recognizable: striking patterns and bold colors that are often paired with quilted fabric that’s as soft as it is stylish.
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